Philosophy
When designing our products, we aim to unite aesthetic design with functional
innovation. We highly value simplicity, functionality, and the use of sustainable materials.
Our products are designed to be functional without unnecessary complexity.
An example of this is the incorporation of self-powered mechanisms to minimize energy consumption while
providing an intuitive training experience.
DUKE'S PHILOSOPHY
Sustainable - High Quality
Duke’s philosophy when he founded WaterRower® was to manufacture high-quality products
from ethically sourced materials and this mission remains a core value to this day.
An antidote to disposable manufacturing culture, all WaterRower rowing machine are made by hand and
designed to last a lifetime. From humble beginnings, WaterRower has expanded to become a global fitness
brand.
What was once a small wood shop making one rowing machine a month is now a state-of-the-art
manufacturing operation. Success has been built on Duke’s founding principle of high quality and
sustainable manufacturing.
Following in John Duke’s footsteps, the WaterRower® team today is comprised of many keen rowers. We
remain dedicated to sharing a passion for the WaterRower and the exercise benefits of rowing with our
customers.
JOHN DUKE
The Father of WaterRower
The Realisation of a Longing Desire
WATERROWER PRINCIPALS
The WaterRower® was invented in 1988 by John Duke, a Yale University
engineer and USA Rowing National Team candidate. Mr Duke had two principles leading his design:
Firstly, to replicate the experience of rowing in a boat, aiming to bring the sound, resistance, and
physiological benefits of rowing to a wider audience.
Second, to create a piece of “Fitness Furniture” with an aesthetic that would complement a
residential setting.
The First of its Kind
WHERE IT ALL BEGINS
When designing our products, we aim to unite aesthetic design with functional innovation. We highly value simplicity, functionality, and the use of sustainable materials. Our products are designed to be functional without unnecessary complexity. An example of this is the incorporation of self-powered mechanisms to minimize energy consumption while providing an intuitive training experience.
Duke’s goal was to create a rowing machine with which the user has a welcoming emotional connection, as they would with a favored piece of art or furniture. Central to this was manufacturing from wood.
FITNESS
DESIGNED
For us, this means each piece of fitness equipment is thoughtfully designed and crafted. At WATERROWER | NOHRD, we prioritize high-quality design aesthetics, and functionality. Every detail is executed with craftmanship and an eye for perfection. Our aim is to create fitness equipment that’s not only effective in its function but also as an aesthetic enhancement for your home or studio.
FITNESS
EXPERIENCED
Our philosophy goes beyond product sales. We want your fitness equipment experience with us to extend beyond the purchase. WATERROWER | NOHRD signifies a comprehensive fitness journey. We provide not just top-tier fitness equipment, but also support, guidance, and resources to help you achieve your fitness goals. We want you to experience your fitness journey with us as your partner, for you to benefit from our expertise and passion for fitness.
WATERROWER | NOHRD
For your fitness experience
Craftmanship
Combining craftmanship and precision technology: each of our products is meticulously crafted by our skilled artisans paying careful attention to details. The WATERROWER | NOHRD fusion ensures the creation of a distinctive and top-quality product.
MORE
At the heart of our concern
Employee Well-being
Our employees’ well-being is of utmost importance to us. We strive to create a healthy work environment that fosters personal and professional growth. Through these measures, we aim to ensure our employees remain motivated and committed to our brand over the long term.
Efficient and sustainable
Logistics
Our commitment to sustainability extends to our logistics and shipping processes. We continuously work to make our processes as efficient as possible, minimizing environmental impact wherever possible. We utilize eco-friendly packaging and embrace digitalization of processes, including the use of QR codes, reducing paper consumption, and contributing to resource conservation.
Service
Longevity for your equipment
WATERROWER | NOHRD
Our Vision
The fusion of design, quality, innovation, and sustainability from both brands enables
us to design fitness equipment that’s not only functional and durable but also aesthetically pleasing to
seamlessly fit into your interior.
Our shared vision is to provide you with the best fitness solution to help you achieve your fitness
goals.
Whether you’re searching for a rowing machine, a treadmill, or strength training equipment, our products
are meticulously designed, striking the perfect balance between functionality, quality, and aesthetic
elegance.